About Us

The evolution of our company and the people who made It possible

In May 2009, in the capital city of Saudi Arabia, Riyadh, Arma Trading Company was established. Since then, our growth has been was exponential and rapid, introducing and developing two main dental brands, FGM from Brazil and S. S. White from the U.S.

Arma is the partner of choice for building sustainable businesses in Saudi Arabia and the MENA region. Arma had enabled several international partners to thrive in the Saudi Market. With the aim of serving the community and participating in the treatment of every patient by providing quality products.

With a strong Scientific Office, Marketing and Sales team, we supply more than 800 clients including clinics, hospitals, dental labs, large dental groups, sub-distributors while covering more than 8 of the largest cities of Saudi Arabia.

In 2021, we have been awarded government tenders though NUPCO, which expanded sales channels and allowed us to serve both the Government/public as well as the private sector.

Arma is an ISO certified company, we operate three warehouses and refrigerated delivery cars. We conduct and participate in local conferences and seminars to present and sell our range of products in the most educated and professional way possible.

MESSAGE FROM THE TEAM

Eng. Talal Basseet

Executive Director

I believe in open and honest management. I believe customer is first and customer is always right. I believe that strategic partnership and strong relationships are key success factors.

Dr. Aref Al-Tattan

Executive Director of Marketing & Sales

Executive Director of Amra Scientific Office

In addition to my 20+ years of experience as an orthodontist, I have trained and worked with many sales teams in the dental market. The concept that never changes is that “sales come through scientific knowlede”

MESSAGE FROM THE TEAM

Salesforce Team

We do believe that achieving commercial and profitable business objectives is a priority. However, we consider that serving patients, providing the best products and services to dentists, and sharing the reward of that by God Almighty is the higher and first ultimate/humanitarian purpose, which is what drives us to achieve our goals.

VISION

“Be among the top 3 national leading companies in dental products, solutions and services”

MISSION
  • Reach and service all local clients in Saudi Arabia & the MENA region
  • Expand our range of products and import high quality products only
  • Provide educational & scientific content for local dentists
  • Facilitate or participate in seminars, conferences, exhibitions and events related to the dentistry

Our History

DRIVING SUCCESS

2009
Arma Trading Est. was founded
We started Arma Trading Establishment and entered the market to trade locally.
2010
Accomplishment with FGM
After spending 2 years establishing the business, gaining experience from the market as well as the Saudi FDA regulations we became FGM’s Legal & Authorized Representative in Saudi Arabia.
2012
More success with FGM
We succeeded in registering all FGM’s products line in the Saudi FDA and gained a strong initial market share. Since then, our inventory ensured high fill rates to provide customers with the dental supplies they needed when they needed them.
2012
Big wins with FGM Whitening Perfect ®
Arma Trading Co. was the first company in Saudi Arabia to regulate bleaching products officially through Saudi FDA which was the reason for major improvements and sales.
2014
Accomplishment with S.S.White U.S.
After increasing our market share and gaining a strong presence and reputation in the Saudi dental market, we signed with S.S.White U.S. and introduced a wide rage of S.S.W. products including Dimond & Carbide Burs and Endodontics materials.
2018
Accomplishment with Orodent - Italy with S.S.White U.S.
In 2018, we signed an exclusive distribution contract with Orodent from Italy
2020
Covid-19
Just like many other businesses, we were affected by the pandemic of COVID-19. However, we succussed in minimizing the impact due to our cautions & professional approach in all our business relations with all clients.
2024
East Dent ® & Tecnofar ®
We constantly assess the market and try to actively respond to any gaps. In 2021, we enlarged our product lines to cover impression materials and retraction cords.
TODAY
Growing the product range
Ware seeking new partnerships with professional international dental companies to increase our footprint in the market in the fields of Orthodontics, Implants, Medical Devices, Dental instruments and other dental related products, machines and devices.

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